Today I would like to write about Women and Beauty In The Victorian Era. As you know, I am quite interested in Vintage Ads and the history of women, beauty, and advertising. In the Victorian Era, women were not supposed to wear any makeup. This is why they focused on their hair. Victorian ladies had very, very long and shiny hair. Long hair represented femininity and class. With the launch of ladies’ magazines in 1800, the advertisers started selling shame. They began targeting women’s insecurities by advertising products such as “Chin Reducer and Beautifier” and messaging such as “Don’t Stay Fat!” Aren’t we fortunate that this is not the case anymore? *coughs in sarcastic* Victorian fashion…

Today I would like to write about Advertising To The American Woman Through The History. As you may know, my dissertation was based on Gender Roles Vintage Ads From The 1940s-1960s & ever since I did my research for uni, I have been captivated by good ol’ vintage marketing (Thank you, Matthew Weiner!) In his book Advertising to the American Woman, 1900-1999, Daniel Delis Hill takes us to a trip to the past, explaining how marketing shaped the 20th-century society, culture, economy as well as politics. As you know, advertising’s sole purpose is not only to sell products but to inspire a shift in culture, trends, and consumer behavior… to fuel the American Deam if you…

Today I would like to shed some light on Vintage Advertising & Gender Roles in the past. In the 1950s, the men who were fighting in the war came back home and the women were able to take back their roles as a mother and housewife. Women during World War 2, had been working in factories and took over all the jobs that men would normally do. After the war women wanted to be feminine, they wanted to put on make-up and they wanted to wear feminine clothes that would show off their curves. Back then they used the term “childbearing hips”, which today is not seen as a compliment anymore.  Women…

I want to create a series of blogposts about brand logos and their meaning. The first one will be an introduction to brand logos: Chanel & Lacoste. In my Masters’s Thesis, I analyzed a few logos and I enjoyed them very much, so I thought why not continue?Some of our favorite bands are easily recognizable through their logo, but have you ever asked yourself for what the crocodile in Lacoste stands or why the Chanel logo consists of two C’s?Today I will bring you the answers and some interesting facts about famous brands. Chanel Designed in 1925 by Coco Chanel, the logo has not been changed ever since. Today it is one of…

… Instead of blogging about the same old Clinique Dramatically Different Cream, I thought I would blog about things that you probably do not know but might be interested in. As you know, this section of my blog is dedicated to advertising history, vintage advertising & gender roles in the past. Today I decided to write an ode to Jane Maas. The one and only real-life Peggy Olson. You might not know that one of the greatest copywriters of all time is Jane Mass. Jane who? Jane what? Trust me, you will know what I am talking about in 2 seconds. Jane Maas – while working for  Ogilvy & Mather  – created the…

Storytelling… Some of you might know that I did my Bachelor in International Business Management and my Masters of Science in Marketing… I must admit that I miss doing my research and writing and that is why I thought that I would just share with you things that I have found out in the past years and things that will find out in the future. My Master’s Thesis was focused on Luxury Brands and the narratives and storytelling behind them… bla bla… I won’t bore you with academic stuff and just tell you interesting things about your favorite brands.  Without further ado, let’s jump straight into Chanel: Storytelling At Its…